Media intelligence · Market, social & media research
We are problem solvers. ConsulSat helps business leaders, development partners and policy makers take decisions with confidence, combining human analytical skill with research-driven insight.
About us
ConsulSat Market Research is driven by senior research professionals with years of market experience. We apply the right methodology across a wide range of industries, geographies and cultures, and see beyond the data to the practical, actionable recommendations that move a business forward.
Insights to develop strategies and adapt your business to a competitive environment.
Actionable solutions to the most complex marketing and business problems.
A creative, innovative and practical approach to marketing and social research.
Collaborative engagement, exceptional people and a commitment to quality and integrity.
We believe we will be successful if our clients are successful.
Leadership
CEO & Managing Director
Mohamed has decades of experience in qualitative, quantitative and social research and is one of the most accomplished market research experts in the region. He manages more than 60 projects every year and leads the company towards a culture of collaboration, innovation and continued success for clients. He holds a BSc and an MBA.
What we do
Quantitative and qualitative, B2C and B2B. Every study is tailored to the client’s objective, and every practice shares the same field team and quality control.
We turn scattered public coverage into clear, source-backed intelligence for organisations in Sudan, shaped by analysts who understand the context.
See the platformResearch services
Markets shift constantly. Regular research keeps you ahead of trends, reduces business risk and shows where to grow, whether you are starting a business or a new product line.
The voice of your customer: what drives their behaviour, how they buy and what keeps them loyal, so you can profile customers and run better targeted campaigns.
We work with governments, ministries, multilateral organisations and other policy makers on challenges such as youth unemployment, gender inclusion and education.
See the media climate around your organisation at a glance, plan and evaluate campaigns, and build ads around how your audience actually consumes media.
The platform
Intelligent monitoring, supported by human expertise. Not automation alone.
Relevant media and agreed digital sources.
Mentions, topics, complaints and positive narratives.
Sentiment, themes and competitor activity.
What needs attention, verification or a response.
Alerts, dashboards and reports that support decisions.
Depending on the agreed service scope and available source coverage.
Tailored to your sector, not a generic classification.
Complaints, rumours and issues that could affect trust.
What others announce and say, and how people react.
What people ask for and cannot find, and experiences worth building on.
Whether public feeling toward you is positive or negative, and how it shifts.
The Fingerprint System is shaped and reviewed by analysts, not automation alone.
We read how your audience actually writes: Arabic, Sudanese dialect and English.
One focused report: what happened, how serious it is, and what to consider next.
Social media, television and radio together, so you see the whole path of a story.
Approach
Experienced researchers build the questionnaire around your objective, and a second team checks it for coverage, language, flow, sensitivity and length.
We brief field heads, supervisors and interviewers on every question, then select respondents strictly at random, with no repeated or wrong samples.
The field team scrutinises every completed questionnaire and back-checks a random selection with respondents by phone or in person.
Experienced data staff code and enter the responses, and analysts apply the right quantitative and qualitative methods, from segmentation to price sensitivity.
You receive a clear report with practical recommendations, presented and reviewed with your team. We follow ESOMAR standards and never share client information.
Our team
Reach
Headquartered in Khartoum, with project experience in eight countries. Click a country to see more.
8 countries
Based in Sudan, operating throughout East Africa and the MENA region.
Click a country for details
Media monitoring
Our media monitoring reads, watches and listens to coverage continuously, picks out what mentions your organisation and topics, and analyses it to support campaign planning and evaluation. Try the illustrative demo below.
Users report slow mobile data in the evening across Omdurman
NegativeQuestions about daily limits on mobile transfers after the holiday
NeutralShoppers note higher cooking-oil prices in Port Sudan markets
NegativeListeners welcome clearer instructions on a clinic’s new opening hours
PositivePositive reactions to a new data bundle for students
PositiveCommentators discuss the shift from cash to mobile wallets
NeutralA snack brand’s campaign video draws strong engagement from young viewers
PositiveResidents ask where to register for water-point repairs
NeutralComplaints about ATM availability in Kassala
NegativeCoverage expansion announced for rural areas of Gedaref
NeutralIllustrative examples of the kinds of items our analysts review. Not real coverage.
Who we serve
Selected cases
From the blog
How to start
We identify your key information needs and priorities.
Relevant sources and monitoring priorities, set together.
A tailored demonstration on a clearly defined use case.
Downloads
Our company profiles, sector solutions and a sample proposal, in English and Arabic, to share with your team.
Company profile 2026 ConsulSat Media Intelligence Who we are, how the platform works, the four views, services, sectors and how to start.
Arabic version ↓ Company profile ConsulSat Market Research Our research company: who we are, our four practices, how we ensure quality, where we work and selected cases.
Arabic version ↓ Sector solutions Banking & financial services research solutions Research for banks across customers, employees, suppliers, media and competitors, from mystery shopping to microfinance.
Arabic version ↓ Sample proposal Mystery shopping & service-quality audit How we propose and run a mystery shopping study across branches, service centres, points of sale and call centres.
Arabic version ↓Ask for a tailored proposal or a sector deck, and a consultant will send it to you.
Tell us your objective and one of our consultants will reply with a proposed approach.