All sectors

Who we serve

FMCG

  • Understand what consumers say.
  • Track brand performance.
  • Identify opportunities.

Prices, availability and campaigns shape what shoppers choose. We track how your brands are discussed and measure what drives purchase.

What we monitor for you

  • Price and availability discussion
  • Campaign reactions
  • Product quality concerns
  • Competitor activity
  • Risks

    Complaints, rumours and issues that could affect trust.

  • Competitors

    What others announce and say, and how people react.

  • Opportunities

    What people ask for and cannot find, and experiences worth building on.

  • Reputation

    Whether public feeling toward you is positive or negative, and how it shifts.

Research we run for the sector

  • Usage & attitude
  • Retail audits
  • Pricing research (Van Westendorp)
  • Concept & product tests
  • Brand tracking
  • Shopper research
Company profile

Take the details with you

ConsulSat Market Research. Our research company: who we are, our four practices, how we ensure quality, where we work and selected cases.

Media monitoring

See it with sector data

Illustrative data
Mentions, 14 days—
Negative share—
Fastest-growing narrative—

Daily mentions

  • Your organization
  • Sector average

Sentiment

    Top narratives

      07:30From this morning’s briefing

      Related case

      Customer researchInfant nutritionCase study

      Usage and attitudes towards infant formula and cereals

      • Doctors and mothers
      • Usage & attitude
      • Van Westendorp pricing
      01The challenge
      A leading manufacturer of infant formula and cereals wanted to understand consumption habits, brand awareness, perception and recommendation, how brands rank on product characteristics, and what customers are willing to pay.
      02Our approach
      We studied both sides of the purchase: the doctors who prescribe the products and the mothers who buy them. A quantitative usage and attitude survey was combined with Van Westendorp price sensitivity analysis.
      03Client impact
      The client gained a clear picture of its brand’s position and what consumers value, the barriers to reaching its audience, and the price points at which customers prefer to buy.
      ConsulSat · consulsat-sd.com